Earlier this month, Google started rolling out its March 2024 core update, which follows the helpful content update from September 2023—the difference is that this update is set to make an even bigger impact on search engines! As a result of the update, Google promises to reduce unhelpful content in the search engine by 40%. … Continued
A new study has revealed the top ten uninsured driver hotspots in the UK, according to how many vehicles police constabularies seized between 2019 and 2023 for the road traffic offence¹. Based on the new findings gathered by Heald, a leading manufacturer of hostile vehicle mitigation systems, the ten worst offending regions for driving without … Continued
Overview We developed targeted PR tactics to showcase the CIC’s value ahead of a peak period, ‘Fertility Awareness Week’, and achieved high-quality and impactful press coverage. Client Fertility Matters at Work is an educational training provider that exists to educate and inspire businesses with an understanding of how infertility affects both their employees and their … Continued
Using AI to improve efficiencies and help with data analysis is widely discussed in the digital PR industry. Although there are many great uses for AI in the PR and marketing industry, we believe there are particular tasks, such as content creation, that should be left up to your entrusted PR team. Recently, we’ve seen many … Continued
As January sees a surge in searches for ‘home remedies for cough’ and ‘home remedies for sore throat’¹, Tri Carragh spoke with an NHS doctor to uncover the potential health benefits of a dram of whisky in alleviating these conditions and share a recipe for the perfect hot toddy. Surprisingly, a hot toddy has some … Continued
An eCommerce metric is any quantifiable, consistently defined measurement of website performance. Ultimately, key eCommerce metrics are how we observe performance and make decisions and are instrumental in aligning efforts with overarching goals. For eCommerce businesses, it’s really important to understand what metrics you should be tracking. By selecting the right metrics for your online … Continued
Generating high-quality coverage for clients doesn’t just happen by chance, and the foundation of a digital PR campaign’s success lies within nailing the ideation process in the first place. Before we dive in, it’s important to acknowledge that there’s no one-size-fits-all approach to ideation. Everyone is unique, and generating ideas varies from person to person. … Continued
In the past year, we’ve witnessed significant advancements in artificial intelligence (AI), and its ongoing integration into various industries indicates its continued progression. The emergence of AI in digital PR has sparked a mix of excitement and fear, prompting questions like, “Will AI take over my job?” Yet, as we delve deeper into these tools … Continued
As we wrap up another year, the Wild PR team reflects on the memorable PR and marketing campaigns that made 2023! Our team has handpicked a few favourites, each leaving a mark for different reasons. Let’s dive into the creative PR and marketing campaigns that defined this year: Frankie’s Pick: Tony’s Chocolonely x Glastonbury x … Continued
From a Christmas dinner with all the trimmings to gingerbread and sprouts, whisky experts at Tri Carragh surveyed 2,000 Brits to discover the UK’s favourite winter scent¹. Tri Carragh’s new study highlights the winter aromas that resonate with the nation the most, and the top ten include: Mince pies (57%) Christmas dinner with all the … Continued
A new year brings a golden opportunity for businesses to reassess and recalibrate their marketing strategy. This timely reflection ensures that your efforts align with the landscape of your industry and sets the stage for a successful year ahead. Why is the start of a new year the perfect time for a new marketing … Continued
Staying ahead of competitors as an eCommerce business requires a proactive approach to PR and SEO. A strategic combination of these marketing activities will enhance your website’s visibility and foster brand growth. This monthly PR and SEO checklist for eCommerce businesses is a comprehensive guide to optimise your online presence. From refining on-page SEO elements … Continued
Client: The Kid Collective Client overview: Established in 2018, The Kid Collective emerged as a sibling platform to their thriving eco-friendly baby store, The Nappy Gurus. With a team led by women, The Kid Collective takes pride in presenting its customers with an incredible array of brands that celebrate playful, imaginative, and inclusive experiences for … Continued
Research from the University Of East Anglia revealed that feeling supported at work can help prevent emotional exhaustion and create happiness, building resilience, which in turn produces higher productivity rates. So ultimately, everybody wins! What do we mean by wellbeing? Wellbeing is defined as an individual’s state of mental, physical and general health. There … Continued
According to recent research by ShipEngine and Retail Economics, UK consumers are expected to spend £3bn less this Christmas compared to the previous year. In this blog post, we’ll explore the new findings and what eCommerce businesses need to know as consumer spending habits change this festive season. The new study suggests that UK shoppers … Continued
In the dynamic world of digital PR, nurturing journalist relationships is more important than ever. Journalists are the gatekeepers to the media landscape, and establishing meaningful connections with them can be the key to getting your content noticed. In this blog post, we’ll explore some invaluable insights from Cision’s 2023 State of The Media Report1 … Continued
In today’s ever-evolving digital landscape, understanding the intricacies of communication and online visibility is essential. You may have come across the term “Digital PR” and wondered, “What is Digital PR?” and “Why is Digital PR important?” Whether you’re a seasoned marketer or just starting to explore the realm of digital marketing, here we’ll delve into … Continued
As we approach the end of the year, significant dates for eCommerce businesses are on the horizon, such as Black Friday, Cyber Monday, Boxing Day sales, and the January sales. Over this period, Brits are expected to spend an estimated £3 billion, so it’s important that online retailers understand how to prepare for these key … Continued
Some may feel it’s too soon to talk about the C word, but whether you’re ready or not, Christmas is a crucial aspect of eCommerce, and it’s already making headlines in the news agenda. If you want to boost your digital PR efforts and increase sales, now is the ideal moment. One effective PR tactic … Continued
Client: Heald Ltd Client overview: Heald Ltd is a family business that manufactures Hostile Vehicle Mitigation (HVM) systems. They design, manufacture and install measures to protect buildings and pedestrian areas from potential vehicle attacks. Key stats: – 21 pieces of press coverage – National press coverage in Yahoo! News, The Sun, This is … Continued
At the end of 2022, Google introduced E-E-A-T, formerly just E-A-T. The acronym stands for experience, expertise, authoritativeness, and trustworthiness. ‘Experience’ is the most recent parameter that Google added to its Search Quality Guidelines. If brands can prove they’re meeting E-E-A-T signals by providing audiences with top-quality content, then Google will secure you … Continued
Client: The Kid Collective Client overview: Established in 2018, The Kid Collective emerged as an extension of the sustainable baby store, The Nappy Gurus. Led by a team of inspiring women, The Kid Collective takes immense pride in curating an outstanding array of brands that celebrate joyful, imaginative, and inclusive play for everyone. The company … Continued
Every online store wants to increase traffic and conversions, but what eCommerce strategies are the most effective at maximising sales? When choosing an eCommerce marketing strategy for your business, it’s important to consider what products you offer and the types of customers you have. Understanding these aspects will help you create an effective plan to … Continued
Whisky bottlers Tri Carragh are looking for the UK’s most passionate whisky enthusiast to win a one-year whisky tasting subscription (worth £200) and be crowned the nation’s top whisky fan. As the love for whisky continues to grow, Tri Carragh recognises the passion exhibited by whisky enthusiasts across the country. This competition celebrates Brits’ unwavering … Continued
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