Our approach to
SEO (search engine optimisation) aims to improve organic traffic by boosting the visibility and rankings within a search engine, mainly Google. Some of the fundamental SEO actions we can support include keyword research, link building, technical SEO, site audits and on/off page optimisation.
SEO can sometimes be the service that gets pushed to the bottom of the priority list and forgotten about, but in today’s digital world, SEO needs to be a key part of your marketing strategy. Having a robust online presence is a must when it comes to improving the amount of traffic organically. Our data-driven approach means we can provide you with a bespoke SEO strategy, and we will work together to gain as much organic traction as possible.
What are the three main areas of SEO?
The three main areas of SEO are on-page optimisation, off-page optimisation and technical SEO.
What is on-page optimisation?
On-page optimisation is the process of expanding and enhancing the on-page content on a landing page; this is done by carrying out the necessary keyword research, improving the website structure and navigation, and delving into the UX side of things, ensuring that the page meets the Google E-A-T guidelines.
What is off-page optimisation?
Off-page optimisation includes all the other marketing factors, whether link building or building a presence on social media; we provide the highest quality skills and techniques by working closely with the relevant teams.
What is technical SEO?
Technical SEO involves all the things you typically find in a website’s back end. These things include improving the site speed & performance, implementing schema markup, carrying out technical site audits and generally fixing any technical issues. Technical SEO is vital because it helps search engines crawl, index, and understand a website more efficiently, which can result in improved visibility and higher rankings in search results.