Author: Mollie Earnshaw

More than 14 million Brits dread the thought of receiving novelty gifts at Christmas, particularly novelty ties (27%)¹,  new research reveals. Other most hated novelties include personalised mugs, handcuffs, slippers, socks, leggings, onesies, and reindeer poo. Novelty desk gifts (such as mini desk golf) are another present loved ones should stay away from (18%).  The … Continued

Children’s toy retailer, The Kid Collective, is on the search for the UK’s most loved cuddly toy.  Based in Leicester, East Midlands, the toy brand is looking to hear from those with cuddly toys that they’ve had since they were a child or that have been passed down through generations. Entrants will be required to … Continued

UK consumers are conditioned to wait for last-minute festive deals to treat their children, but what impact does this have on the environment? This Black Friday, 80%¹ of products are set to end up in landfill or be recycled incorrectly, many of these being children’s toys. As well as this, UK shoppers are expected to … Continued

Ahead of Christmas and Hogmanay, Edinburgh-based spirits company, Stravaig Spirits, has launched a trio of single malt whiskies to help celebrate the festive season.  Launching under the brand name Tri Carragh, the three bottles of single malt Scotch whisky is the spirit company’s first independent bottling release.  The three Tri Carragh bottles are single-cask releases … Continued

Edinburgh-based spirits company, Stravaig Spirits, has appointed Wild PR to drive PR activity following the launch of their single malt whiskies, which come under the brand name Tri Carragh.   Established in 2021, Stravaig Spirits specialises in Scotch whisky, casks and project management for all bottling services. Services also include bespoke whisky-tasting sessions for domestic and … Continued

With the BookTok hashtag amassing 81.2B views online¹, it’s clear that people’s love for books is ever-growing. But exactly how much are people influenced by the books they read? Could a bookworm be that influenced that they name their baby after a novel’s protagonist?  Following a 4,100% increase in interest for the search term ‘book … Continued

Just like the menopause conversation only a few years ago, fertility is now being spoken about on a wide scale as part of the news agenda. However, there is a much-needed focus on the gap in support and education around this issue and its impact on individuals in the workplace.  Almost three-quarters (72%) of respondents … Continued

With an overwhelming need for clearer fertility policies and lines of associated communication to be put in place as a support mechanism within workplaces,  educational training provider Fertility Matters At Work (FMAW) highlights simple ways businesses can become fertility-friendly.  Following the Fertility Treatment (Employment Rights) bill being read in parliament in June, and lesbian, bi … Continued

With Christmas just around the corner, the stark reality of the lack of children’s toy representation becomes clearer. TV and online adverts showcase the usual dolls and teddies, but what is there to see for parents furiously searching for “toys that look like me”¹ on Google?  On average, the search term “diversity dolls” receives 260 … Continued

Three women with personal experience campaigning for statutory rights in the workplace for those needing to have fertility treatment are encouraging people to write to their local MPs to support proposed legislation, which will play a vital role in protecting the rights of those going undergoing fertility treatment.  Becky Kearns, Natalie Silverman and Claire Ingle, … Continued

Since the pandemic, questions about the best way to educate have been asked worldwide. From homeschooling to hybrid learning, parents have had lots to think about. For young children, play is the foundation of development in which they build skills covering language, creativity and emotional intelligence. While new forms of play gain popularity every year, … Continued