Founded in 1885 and still highly respected more than 120 years later, insolvency practitioners and business recovery specialists, Poppleton &Appleby (P&A) offer truly independent advice to all-size companies across the trans-pennine region.
156%
Increase in organic traffic to website
1013%
Increase in number of keyword rankings
170
Pieces of press coverage
480
Increased social media referrals
The Brief
Wild PR was appointed by Huddersfield and Manchester-based Insolvency Practitioner and Business Recovery specialist Poppleton & Appleby in 2017 to strengthen brand awareness and position P&A as leaders in insolvency and business recovery.
Following thorough research, Wild PR put together a 12-month marketing strategy, which is reviewed and updated annually. Our remit for work includes PR, blog writing, social media management, email marketing, digital marketing and ongoing website management.
The Results
Through social media, SEO-focused onsite content and PR campaigns, we increased the firm’s organic traffic by 156% and social traffic by 480%, while overall website sessions increased by 65%.
PR coverage has included a total of 170 pieces across national, regional, industry and business publications such as Express, Daily Mail, Yorkshire Post, Natwest Business Hub, AAT, Accountancy Age and more. This was delivered through a variety of tactics, including business announcements, reactive press monitoring and campaign-led activity.
Coverage has supported keyword rankings, with Poppleton & Appleby now ranking for 90 industry-related search terms such as ‘what to do when your builder goes into liquidation’, ‘liquidation manchester’, ‘creditors voluntary liquidation manchester’ and more.
