The Results

During this six-month period, we have achieved 35 pieces of coverage and built eight quality backlinks to Thomson’s website from a mix of relevant industry, business, regional and national publications. The total combined readership exceeds 17 million, while the average domain authority of the publications is 50, which is very authoritative. 

One of our most successful campaigns was a data-led PR Campaign, ‘Top flood risk areas for 2024,’ designed to target search terms related to flooding, key service terms, and regional-specific keywords for hyper relevancy.

We analysed historical Environment Agency data to uncover the top UK flood risk areas for 2024, including geographical facts and figures. Overall, we gained five pieces of coverage, including Essex Live, Yorkshire Post and MSN. We built two additional backlinks to the dedicated landing page, and the coverage had a total readership of 6.3 million. 

Thanks to the development of 98 new ranking keywords, the campaign landing page has generated 2,720 views, 2,366 users, over 30,000 impressions, and 2,000 clicks on Google. The blog ranks for a variety of key target search terms, including ‘flood areas uk’, ‘mitigation of flood’, and ‘flood mitigation’.

Another strong performing landing page includes our advice-led PR mailer ‘Five things property developers need to know in preparation for Biodiversity Net Gain (BNG)’ blog, which has had over 605 page views, attracted 482 users to the website, and has seen almost 15,000 Google impressions since upload. 

Through daily reactive press office monitoring, we have built strong relationships with key journalists, leading to a range of interview opportunities with national news broadcasters such as Sky News and coverage from national publications such as the iPaper by providing expert insight. 

Following the implementation of our PR strategy, we have seen improved service-related keyword rankings, including ‘ecology surveys’ (+98 places to position two), ‘ecology survey’ (+6 places to position two) and ‘gis and mapping’  (+65 places to position 31).* 

Our efforts have supported an increase in new users (50%), organic users (+40%) and organic sessions (+12%). Since working together, we have also seen an increase in on-site events (+30%), including on-site search queries (+48%) and page views (+12%).** 

Expanding our retainer!

Following an initial six-month activity, we’re thrilled to announce the renewal of our client contract for another six to twelve months. What’s even more exciting is that our partnership has evolved significantly. Initially focused on PR services only, our proactive approach, drive, and exceptional rapport have led to an expansion of our services. The retainer now encompasses a comprehensive range of offerings, including marketing strategy, SEO, social media management, and content creation. This expansion highlights our commitment to drive growth and delivering exceptional value.

For more insight into our work check out our case studies. You can browse our project library by sector, including manufacturing, professional services or e-commerce. 

Contact our friendly team to discuss your marketing requirements, or book a free 30-minute consultation with our Managing Director, Katrina Cliffe.