School children call for mental health, mortgage advice and self-defence to be added to the curriculum
Conscious Youth CIC is a community interest company (not for profit) based in Kirklees. Their work challenges inequalities by creating opportunities for young people to influence change and make a positive difference in their communities.
3,109%
rise reach on LinkedIn
166%
increase in organic traffic
70+
pieces of press coverage
269%
increase to user visits with 268% increase in sessions
The Brief
Wild PR began working with Conscious Youth in April 2021 for 12 months as part of a pro bono contract to support the youth led organisation.
Following an in depth media audit, the main objectives for the 12 month period were to showcase the work and expertise of Conscious Youth amongst key target media titles and the target audience, grow the social following and increase engagement with the target audience and enhance organic search performance.
Wild PR developed a full digital PR strategy in grow brand awareness and promote recent business successes.
With the objectives in mind, key measurements for the activity were brand mentions and backlinks from regional, business and other niche media as well as a growth in followers and engagement across all social media platforms.
The Results
Through a mixture of data-led campaigns, business news and spokesperson profiling the team have achieved over 70 pieces of press coverage for the organisation across business, regional, national and education specific media titles. As we continue to work with Conscious Youth, these results continue to grow.
A standout campaign we’ve worked on to date for Conscious Youth was a survey led campaign where we asked young people who work with Conscious Youth what topics they would like to see added to the school curriculum. The poll revealed that young people would most like to see mental health, personal finance advice, relationship values and self-defence covered during their time at school. We supported the survey results with some expert commentary from an authority within the education sector and also from the team at Conscious Youth. The campaign achieved coverage across educational, national and regional press including FE News, Educate Mag, Fool and The Independent.
The creation of business news press releases for Conscious Youth is another key activity the team undertake on regular basis in order to showcase the amazing achievements of the organisation and its leaders. Topics that have been covered include award wins and nominations, new premises announcements, funding announcements, royal visits and much much more!
Following the introduction of a new social media strategy, which has been led by the creation of educational and informative content for Conscious Youth followers and engaging with trending and breaking news stories, the team have grown the reach across channels including LinkedIn by a huge +3,019% and engagement on Twitter has increased by +371%.
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