It’s that time of year again, and we can safely say 2022 has been a Wild ride! From outstanding PR campaign results and impressive social media statistics to fantastic website and keyword results. By sector, we have gathered all our stand-out results from this year and rounded them up to showcase our spectacular array of achievements!
Alongside our top client results, Wild PR has seen a packed year, including company awards, new clients, appointments and promotions.
The Wild team has also gathered exclusive achievements and team insights from this year, revealing favourite campaigns, learnings, and our goals for 2023!
So sit back, relax and enjoy our 2022 wrap-up!
Manufacturing
Specialist Glass Products (SGP)
SGP has had an impressive year, with a number of outstanding results. However, we whittled it down to our top campaign! Achieving 14 pieces of coverage, including The Leader, Bracknell Forest Standard, Daily Advent, North Wales Pioneer, University of Huddersfield and more, SGP’s Landmarks Reimagined in Glass campaign hit the top spot for 2022.
With 62 pieces of coverage achieved overall during 2022 and a huge 189 pieces across national, regional, industry, and business publications over the recent years, SGP has continued to see increased results, with a +208% uplift of organic keywords and a +68% increase in organic traffic.
As well as PR and SEO results, SGP has seen consistent social media improvements. Our creative and strategic social media plan has generated a 2,850% increase in social referrals and resulted in a 100% increase in goal conversions.
During our time working with SGP, we have also seen a 324% increase in Linkedin followers, a 3,002% increase in Facebook engagement, and an 870% increase in Linkedin engagement.
Heald Ltd
Having worked with Heald since 2015 to support its goals to increase company turnover from £3m to £10m, Heald’s results have gone from strength to strength. Part of our activity for Heald is working on the PR and press office activity, which includes generating campaigns on relevant industry topics.
Earlier this year, Heald revealed the UK’s Top Speeding Capitals, and we can safely say this went down a storm with the media! Achieving 17 fantastic pieces of regional and national coverage, including Scottish Sun, Yahoo!, Oxford Mail, Highways Industry, Bournemouth Echo, Dorset Echo, The Sun, Hertfordshire News and The Star, this campaign secured coverage in a number of Heald’s wishlist media verticals!
As well 12 months of fantastic PR results, Heald’s social media saw multiple uplifts this year, with Instagram reach increasing by +217%, LinkedIn impressions by +3,188%, LinkedIn unique visitors by +826% and LinkedIn page views by +617%. Likewise, social referrals from Facebook reached 467, and LinkedIn referrals reached 362.
Healthcare
Fertility Matters At Work
Fertility Matters At Work, a close-knit group which founded the organisation after experiencing individual fertility struggles and wanted to ensure organisations support people experiencing fertility challenges and treatment, appointed Wild earlier this year. To increase online exposure, strengthen the trust and authority of the brand and attract target audiences, we worked on a range of educational campaigns as well as reactive news opportunities.
Since working with Fertility Matters At Work, coverage achieved includes Grazia, Yahoo!, MSN, Mail Online, Women’s Health, HuffPost and more, totalling an incredible 303 pieces. National Fertility Week was a particular period in which Fertility Matters At Work flourished – Across this period, 242 pieces of coverage were generated alongside broadcast features on radio stations, Sky News, BBC, BBC Radio Nottingham, and many more.
To top off the fantastic results, Fertility matters At Work, also appointed Wild to undertake their social media management. Since collaborating on social media, Fertility Matters At Work has seen an Instagram follower growth of over 300, as well as a further 300 follower increase on Linkedin.
Acumentice
Adding to our roster of clients, Wild PR was appointed by fast-growing London-based healthcare management consultancy Acumentice, as its retained PR agency to boost brand awareness and growth. With many PR plans in the pipeline, watch this space for results in 2023!
Aventus Clinic
If you haven’t checked out Aventus’ ‘Dirty Makeup Brush’ campaign, this is your sign! Although it may have been a slightly unpleasant experiment to conduct, it was clear people love shocking clickbait topics. The experiment well and truly paid off, achieving an incredible 51 pieces of coverage with an average domain of 57 and 10 followed links. This campaign was a no-brainer to make it to our end-of-year wrap-up!
With coverage including New York Post, Daily Mail, The Mirror and The Sun, it was no shock that the campaign brought 257 new users to the site as well as 21 referrals and a +39% increase in organic traffic.
Since beginning to work with Aventus Clinic on dedicated PR campaigns and an active press office, we’ve achieved a wealth of high-quality linking coverage. This has led to some fantastic keyword improvements, including: ‘hair transplant’ (+4 positions), ‘men’s hair transplant’ (+44 positions), ‘non-surgical hair replacement’ (+7 positions), ‘anti-wrinkle treatments’ (+12 positions) and ‘botox hertfordshire’ (+41 positions).
eCommerce
BPI Auctions
BPI Auctions appointed Wild in December 2021, and the results have shone through ever since! The most recent campaign which looks at the UK’s Tool Theft Hotspots, achieved 44 pieces of coverage in multiple regional publications with a total of 39 backlinks to the website and a PR reach of 88.8 million. The campaign also supported new keyword rankings such as ‘surplus tools’ (22) and ‘online auction specialist’ (2).
When it came to picking BPI’s top campaigns, it was a tough one! However, we couldn’t leave out the Supercar investment campaign. This particular campaign achieved a fantastic 19 pieces of coverage, including publications such as Yorkshire Post, Daily Mail, MSN, This is Money, Daily Advent, Press & Journal, Stoolify and Car News Daily. Referral traffic also saw an uplift of +36% to the BPI site.
Dragonfly Products
Dragonfly Products sure did bring the cuteness overload this year! Appointed to help increase online visibility for Dragonfly Product’s eCommerce store and drive brand awareness on a local level, we developed a calendar of creative, purpose-driven, topical PR campaigns.
One of the campaigns which saw plenty of positive engagement was the Sleepy Pups Competition(as well as receiving plenty adorable sleepy pup pics, of course!). The competition announcement gained nine pieces of national and regional coverage, including The Daily Star and The Mirror.
Another PR campaign which generated fantastic coverage in national publications was the Dogs at Barbecues campaign, which directly targeted dog owners and shared tips and advice for a highly relevant and relatable upcoming occasion. Coverage for this included Scotsman and Edinburgh News.
The Kid Collective
This year, The Nappy Gurus Managing Director, Laura Davies, announced a new business focus for the team, to develop activity for its sister business, online child’s toy site The Kid Collective. Having worked previously with The Nappy Gurus, we were over the moon to have developed such a positive relationship with the client that we were appointed as the retained agency for the brand.
Our relationship with this client has continued to flourish and grow. Laura Davies commented on the appointment earlier this year: “We’re so excited to appoint Wild as our PR team for The Kid Collective. Following such a successful relationship with our sister brand, we are confident of seeing some amazing results as we move into our peak season.”
Stravaig Spirits
Joining the Wild pack in November, the Edinburgh-based luxury whisky brand launched its first Christmas campaign exposing the ‘UK’s Most Hated Christmas Gifts’! Using bespoke survey data, Stravaig Spirits achieved coverage in tier A publications such as Metro and MSN.
As well as the Christmas gift campaign, Stravaig’s new product launch also saw the brand featured in Edinburgh Reporter and the Crystal FM radio station!
Property
Bramleys
As the new season of hit Netflix series ‘Emily in Paris’ was set to hit screens December 2021, to increase brand awareness for estate agent Bramleys, we decided to take the trending TV show into their own hands and find out how much it would actually cost to live like Emily In Paris. Taking international, national and lifestyle publications by storm in the new year, the campaign bagged 20 pieces of impressive coverage, including Marie Claire, MSN, Celebrity FM, Travel Tomorrow, and NSMBL Verraderlijk, MSN België and Flair Nederlands (Belgium).
Successful results didn’t stop there with Bramleys. Soon after, the Bramleys team launched a campaign which revealed how homeowners could add £10,000 to their property with one interior change. The campaign achieved 34 pieces of national and regional coverage, including Express, The Sun US, Yorkshire Evening Post, Derbyshire Times, Harrogate Adviser and Lancaster Guardian.
Professional Services
Fishtank
When it came to Fishtank’s incredible coverage this year, one campaign really stood out as a highlight for 2022! Revealing ‘5 Ways to Save Costs As a Business’, this particular campaign achieved an impressive 15 pieces of coverage in publications such as HR News, TMZ.ng, News Business Insider, Manufacturing & Logistics IT, and more!
Propel Tech Ltd
Following Propel’s rebranding earlier this year; the digital transformation company appointed Wild in July to accelerate brand awareness and get in front of target audiences. A high flyer during 2022 was the ‘Tech 101’ campaign which gained coverage and online exposure within publications such as More Scotland, Manufacturing & Logistics IT, and Topic UK.
Since working with Propel, we have helped drive results through not only PR but also social media management, seeing a fantastic +53% increase in social media referrals since September!
Envirovue
Appointed by Bury-based sustainable waste management experts, Envirovue, Wild set out a strategy to drive Envirovue’s PR forward whilst supporting brand awareness and partnership engagement.
During August, Envirovue revealed the business hotspots in the UK which had gained the most commercial fly-tipping fines over the last three years. The robust data gathered as part of the campaign proved to be a hit with readers, this campaign gained nine pieces of regional, national and industry-specific coverage, including Edinburgh Evening News, MSN, Circular Online, London Daily, Business Chesire, and more.
Since working with Enviovue from August 2022, the site has seen a +228% increase in referral traffic, 1,348 new site users and a +270% increase in users to the article page.
Ayre Event Solutions
Ever wondered what theme wedding to choose based on your star sign? Well, the Ayre Event Solutions team did the work for you. It’s safe to say this campaign did not disappoint when it came to results. With 58 pieces of coverage achieved, including Hello! Magazine, love was truly in the AYRE!
Through a mixture of thought leadership, data-led campaigns, business news, spokesperson profiling, and advice-led content, the team achieved 257 pieces of coverage in 2022, including 196 links built to the site. We’ve also supported improved keyword positioning for AYRE’s ten focus key search terms through targeted link-building and content creation.
Charity
Uniform Exchange
As well as offering PR services to help increase local exposure and awareness, we helped the Uniform Exchange with ongoing social media management during 2022. Focusing on educational topics, support, advice-led social content, and valuable information about the charity, Uniform Exchange saw a tremendous increase in followers across Twitter (+130), Instagram (+56) whilst also hitting 794 Facebook followers.
Following a pro bono piece of work to raise awareness of the Uniform Exchange’s winter coat appeal, coverage was achieved in 11 local articles, including Examiner Live, Telegraph and Argus, Kirklees Local TV, In Your Area and more.
New clients we welcomed in 2022:
Wild Highlights in 2022:
Following the Squid Game campaign with client SGP, Wild were shortlisted at the PRide CIPR awards for best use of content and achieved the silver award!
- Shortlisted at the UK Social Media Awards 2022
- Nominated at the Examiner Community Awards
- Managing Director, Katrina Cliffe completed and graduated from the Goldman Sachs 10KSBUK business growth program
- Lydia finished her Baltic digital marketing exams
- Brianna completed her PRCA Apprenticeship
- Kayleigh started a CIPR diploma in specialist digital communications
- Frankie and Mollie visited Brighton SEO
- Managing Director, Katrina Cliffe, volunteered her professional services to support the ISU Grand Prix
- We welcomed three students for work experience
- Wild were shortlisted at Connect Yorkshire Business Awards for its positive work in the community
- We welcomed Ella and Lydia to the pack
- We officially launched the Wild PR TikTok account
- Many industry events were attended by the team, including Marketing Meetup events, Leeds Digital Festival, Missing Link and lots more!
- The Wild team saw multiple promotions
- Digital PR Director Frankie gave birth to her first baby boy!
For support with your PR strategy, get in touch to discuss your goals and requirements. To keep up to date with the latest industry trends and developments, you can follow us on Twitter, Instagram, Facebook and LinkedIn!