We’re delighted to share the news that Wild PR was presented with the Silver award at the CIPR PRide Yorkshire Awards for our ‘Squid Game’ themed digital PR campaign, on behalf of our client, Specialist Glass Products.
The awards, which took place on the 11th of October in Leeds, recognised the outstanding work and campaigns from the public relations industry over the last 12 months.
Awarded Silver for “Best Use of Content”, the digital PR campaign was in response to the scene from Netflix’s hit show Squid Games which featured contestants having to cross a glass bridge and differentiate between regular and toughened glass in order to survive.
Identifying a surge in search queries for “toughened glass” as a result of the episode and that the client’s website performed poorly for this search term (out of the top 100), we responded quickly by working with Specialist Glass Products to gain technical insight that would support the campaign.
Within a matter of days, the campaign had landed 21 pieces of coverage, of which 20 linked through to the client’s website. Subsequently, Specialist Glass Products started ranking for 742 new keywords, of which 74 were related to ‘tempered glass’. As a result, Specialist Glass Products website saw in a 10% increase in new users, a 51% increase in referral traffic, and overall goal conversions increased by 5%.
Commenting on the win, Katrina Cliffe, Managing Director at Wild PR said “I am absolutely delighted with our first CIPR Award, especially for a campaign that reacted to an opportunity that most in this industry would typically shy away from.
This is an example of how being opportunistic in your approach and doing something outside the norm can pay dividends when it comes to brand awareness and online presence”
To discover more about the campaign, and its results in detail, click here to read more.
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