At Wild PR, our teams have the opportunity to work on a wide variety of client campaigns across industries, including manufacturing, e-Commerce, technology and waste management.
Every month, we like to reflect on our fantastic client results to reflect on how our PR campaigns and marketing strategies have impacted the business’s online presence and supported its growth.
Digital PR:
We create digital PR campaigns with the client’s target audience in mind and aim to create brand mentions and backlinks in trustworthy online publications. From our extensive desk and media list research to our attention to detail to SEO-optimise all press releases, we are proud of every campaign we create!
Here is a round-up of our favourite Digital PR results this month.
Fertility Matters At Work
We achieved 244 pieces of coverage for Fertility Matters at Work in October, supporting both their SEO and brand awareness as the charity continues to spread the importance of fertility being accepted and supported in the workplace.
Our team offered expertise to support Co-op’s latest campaign, announcing how they will be giving all staff paid leave for fertility treatments. This reactive press opportunity led to gaining brand mentions in many of their wishlist publications, including Mail Online, a national publication with over 411 million monthly readers and a domain authority (DA) of 94!
Fertility Matters also provided commentary on a survey by insurance provider Zurich, which revealed that almost a third of women believe that telling their employer about their IVF journey, and asking for time off, would put their job at risk. This saw coverage in a variety of publications, including target industry-leading publication IVFBabble.
BPI Auctions
With the aim to increase visibility in the construction sector, asset disposal specialists, BPI Auctions, revealed which UK areas have seen the worst tool thefts since January 2020, having analysed Freedom of Information data from local councils across the UK. This campaign gained 40 pieces of coverage, including critical regional wishlist publications such as Wales Online, Coventry Telegraph and Leicestershire Live.
Out of the 40 pieces of coverage, we built 37 new backlinks to the BPI Auctions website and generated a total readership of over 88 million, increasing referral traffic by 8.5% in October.!
Dragonfly Products
For natural dog retailer Dragonfly Products, we saw some great coverage from a range of campaigns, along with an 85% increase in referral traffic from PR!
In October, we created thought leadership content ahead of Bonfire Night, a time which causes lots of anxiety in dogs due to fireworks and gained coverage in Companion Life sharing tips for keeping dogs safe on walks during the dark, festive season. We also worked on promoting Dragonfly’s spooky Halloween treat pack, gaining linking coverage in Huddersfield Hub, Dogs Today and Companion Life.
Heald
Our friends over at Heald, gained linking coverage in one of its target industry publications, Security Journal.
For the world-leading security supplier, our survey data-led campaign revealed that only seven UK councils are prepared to spend money on the additional security measures required in the new Protect Duty Law. The campaign also gained brand mentions in target publications Access All Areas and Counter Terror Business, which will drive awareness amongst Heald’s target readership.
Social Media
At Wild PR, our social media management is an important stage in helping to meet our client’s business objectives. We endeavour to raise brand awareness and exposure through thought leadership and engagement posts while nurturing our existing audience through community engagement.
Propel
Software development expert, Propel has seen some tremendous social media improvements this month. Collaborating with the client to determine the optimum days to post, we have worked on a new strategy focusing on key content pillars in order to encourage engagement on social platforms and improve the number of social media referrals to the website.
In October, we saw a remarkable 192% increase in profiles reached on Twitter, leading to a 45% increase in the total number of social media referrals. As we build traffic to the website, we aim to increase lead generation and goal conversions.
Dragonfly Products
Natural dog food retailer Dragonfly Products has continued to see fantastic results through their social media channels, Facebook and Instagram, in October.
By curating content filled with useful information, images and video from the shopfront and sharing positive customer feedback, Dragonfly has seen an increase in reach on both Facebook (46.9%) and Instagram (+10%), resulting in significant improvements in revenue from social media referrals.
Fertility Matters At Work
For Fertility Matters at Work, we have seen some impressive follower growth across Instagram, Twitter and LinkedIn as our team has continued to raise awareness of their incredibly important cause. We have seen 145 new Instagram followers and 170 new LinkedIn followers in October, with the number of posts being shown to non-followers increasing, encouraging brand awareness.
Specialist Glass Products
Our friends at Specialist Glass Products have also seen some significant improvements in both reach and engagement across their social media channels.
Focusing on showcasing SGP’s capabilities and equipment as well as end-user images, we have seen an increase (+182%) in reach on Facebook and a 59% increase in profile visits on the platform too. On LinkedIn, we generated a 79% increase in engagement, showing the value of promoting USP’s and company values in brand messaging.
Wild Updates
Business growth has been at the forefront of our minds this year, and we certainly didn’t take our foot off the gas in October! We were thrilled to be appointed by Acumentice and Stravaig Spirits to support them in achieving their impressive business goals.
On the 11th of October, the Wild pack travelled to Leeds to attend this year’s CIPR PRide awards after being shortlisted for Best Use of Content in Yorkshire and Lincolnshire. We were thrilled to receive the Silver award and continue to mingle among the top names in our industry; find out more about the awards night on our blog!
We also celebrated PR Executive Abi’s birthday in the Wild PR office and were thrilled to hear that Junior Account Manager Mollie picked up her wedding dress!
Abi also joined our Head of Client Services, Ellis, to present an Ad:Venture workshop which introduced the benefits of TikTok for businesses. We have also welcomed New College student Sami, who will join us on Fridays to gain valuable work experience in the world of PR and Marketing – we are so excited to help him gain experience in this sector.
You can find all of our client’s latest campaigns here or check out projects in more detail here. Don’t forget to follow us on Twitter, Instagram, Facebook and LinkedIn to keep up to date with our exciting client wins and announcements.
IF YOU’RE LOOKING FOR A DIGITAL PR AGENCY TO BUILD VISIBILITY AND EXPERTISE THROUGH SEO-DRIVEN PR CAMPAIGNS, GET IN TOUCH WITH THE WILD PR TEAM TODAY.