Client: Conscious Youth
Client overview Conscious Youth is an award-winning community organisation led by and for young people in Huddersfield.
Key stats:
- 11 pieces of press coverage
- Three backlinks built to the website
- One piece of coverage achieved
- Coverage highlights include Hello! Canada, Examiner Live, and MSN
Campaign overview/brief:
As part of our PR activity for Conscious Youth, one of our main objectives was to raise awareness of their important work on a regional and national scale.
To do this, we developed PR campaigns and mailers, as well as unique press releases which highlighted the community organisations’ standout sessions and workshops.
Targeting national, regional, and industry-specific press, we developed a press release on Sarah Ferguson’s, The Duchess of York, visit to Conscious Youth’s ‘Conscious Girls’ session in July 2021, which was held in The Chestnut Centre in Deighton.
The press release ran through the reasoning for the Duchess of York’s attendance, as well as what Conscious Youth’s session covered for attendees. During her visit, the duchess spoke to the group about important issues, including mental health, self-confidence, female employers, and her own self-esteem issues.
As well as running through key information on the visit, we gathered commentary from Conscious Youth co-founders, Serena Johnson and Sophie Simpson, and what the visit from Sarah Ferguson meant to them.
The results:
The team secured coverage with high-authority regional publications as well as trade-specific outlets.
In total, 11 pieces of coverage and three followed links were achieved with stand-out features, including:
- Examiner Live (DA 78)
- Hello! Canada (DA 89)
- MSN (DA 95)
- The Yorkshire Press (DA 23)
We also created social media posts for Conscious Youth highlighting the visit from The Duchess Of York. These posts had a brilliant performance across all platforms, achieving over 200 likes on Instagram and having a Facebook reach of nearly 3,000.
These results show the direct impact that broad-reaching online press coverage can have on our clients and support their overall business growth strategies.
To learn more about our clients’ results, take a look at our case studies here: https://wild-pr.co.uk/our-pride