Founded in 1986, Heald Ltd is a family business that manufacture Hostile Vehicle Mitigation (HVM) systems. They design, manufacture and install measures to protect buildings and pedestrian areas from potential vehicle attacks.

Heald

17

awards won and counting...

146%

increase in turnover

20%

increase in visitors to the website

309%

increase in keywords

The Brief

Marketing activity had been undertaken internally on an ad-hoc basis, predominantly driven by the MD as time permitted.

To support its plan to increase company turnover from £3m to £10m, Heald appointed Wild PR in 2015 to develop and drive their communications strategy to support them in achieving their business goals.

What we do for Heald

Strategy

PR & Digital PR

Social Media

The Results

Through a full communications remit Wild PR has supported Heald in working towards it’s financial ambitions.

Priority has been to raise Heald’s profile through press activity regionally, nationals, internationally and within trade titles. Along with this Heald has been shortlisted in 56 award categories and won 17. Our PR activity extends to digital PR to support the SEO strategy which has seen Y-O-Y improvements to organic traffic.

As a result of increased awareness of the business, MD Debbie Heald was awarded an MBE in the 2017/18 New Year’s Honours list, named as an Exemplar in The Manufacturer Top 100 and Debbie and partner, Rod listed in The Sunday Times Maserati 100 ‘Great British Innovators’.

Wild PR has helped me personally coordinate and focus our international marketing plan to bring a much more structured approach.

Debbie Heald MBE

Managing Director - Heald Ltd

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