Client overview: Based in Mirfield, Huddersfield, Fishtank Agency is an award-winning, integrated marketing agency specialising in creating marketing strategies and developing branding to boost businesses’ online presence.
Fishtank works across various industries, from manufacturing to finance and professional services and has built a reputation for innovation and excellence.
Key stats:
– 17 pieces of coverage
– PR reach of over 69,000
– Two new backlinks were built to the website
Campaign overview/brief:
The key objectives for our PR activity included achieving high-quality links from a dedicated wishlist of media publications, particularly within industrial sectors, to raise awareness of Fishtank’s skills to key decision-makers and business owners.
Focusing on the business and industry press, we developed a thought leadership digital PR campaign which honed in on the internal expertise of the Fishtank team.
With a 1400% increase in interest for the search term ‘business cost savings’ between March to June 2022, we created a guide to five key ways businesses can save costs online. We then adapted this for each industry to tap into sector-specific publications, for example, manufacturing and engineering, and began outreach in July.
Tactics used:
– Strategy
– Keyword research
– Digital PR
– Press Office
The results:
From this campaign, we generated 17 pieces of digital PR coverage in business and industry publications, with highlights including:
- – News Business Insider (DA 65)
- – Site Pro News (DA 58)
- – HR News (DA 52)
- – Manufacturing and Logistics IT (DA 42)
The average Domain Authority (DA) was 35, and the range of high-authority brand mentions and links positively impacted Fishtank’s website, with a 13.95% increase in page views and a 9.53% increase in sessions compared to the month before the campaign was launched. Evidently, the PR content and on-site blog drove more traffic to the site and were more visible in potential customers’ online search results.
We also saw an improvement in audience engagement, with a 129.73% increase in average session duration and a 20.17% improvement in exit rate. There was also a higher percentage of returning users, compared to new users, in July, which suggests that more users are converting down the sales funnel and discovering more about Fishtank’s products and services.
To learn more about our most recent client campaigns, check out our case studies here: https://wild-pr.co.uk/portfolio.