Client: Bramleys
Client overview:
Bramleys are an award-winning estate agent based in Huddersfield who offers a range of integrated property solutions from mortgage advice, auction services, survey and valuation services and much more. The agency supports homeowners looking to buy, sell or rent a property as well as commercial and student prospects.
Key stats:
– 13 pieces of coverage
– Total PR reach of over 15.3 million
– Featured in key industry, national and regional publications, including MSN, Houseladder, Property Wire, Manchester Evening News and Huddersfield Hub
– Coverage had an average domain authority of 43
The brief:
Despite the coronavirus crisis, Britain’s house market defied all predictions of a house price crash, with even hard-to-sell homes being snapped up. With such a high demand for property, Bramleys tasked Wild PR to create a digital PR campaign that would drive prospective sellers to the Bramleys website.
With this in mind, the Wild team held an internal brainstorming session to develop new ideas that would target regional and industry publications. With first-time buyer purchase volumes rising by 35% in 2021, we suggested a survey of UK adults to determine homebuyers’ top ten biggest turn-offs when looking for a new home and provide home sellers with constructive advice.
We worked closely with the residential sales department and drafted an advice-led press release, and supporting blog with in-depth data from the survey to share across the client’s social media channels.
The results:
Overall, the campaign secured 13 pieces of coverage in a mix of publications such as MSN, Manchester Evening News, Yorkshire Post, Huddersfield Hub, Leeds Live, Houseladder and Property Ladder. The coverage gained a total PR reach of over 15.3 million, with seven links built back to the Bramleys website. With many pieces of coverage in high relevancy industry publications, the average domain authority of publications was 43.
As well as online coverage, the team secured printed coverage in the highly influential regional publication, Yorkshire Post.