{"id":9852,"date":"2023-04-04T11:23:16","date_gmt":"2023-04-04T11:23:16","guid":{"rendered":"https:\/\/wild-pr.co.uk\/?p=9852"},"modified":"2023-07-17T09:02:48","modified_gmt":"2023-07-17T09:02:48","slug":"optimise-on-site-content","status":"publish","type":"post","link":"https:\/\/wild-pr.co.uk\/optimise-on-site-content\/","title":{"rendered":"On-page SEO Checklist: How to optimise a website page"},"content":{"rendered":"\n<p><b>Contents:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">1. Introduction\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Keyword research<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Metadata<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Optimising images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. Alt &amp; title tags<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. Internal linking\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>When optimising your web pages, there are plenty of things to consider and put into play.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Optimising your pages to meet guidelines, rank for keywords, and get the organic traffic you\u2019ve been looking for can be tricky, but the Wild PR team have hit the nail on the head with a checklist on how to get your page number one in the SERPs!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Dig in with keyword research\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research plays the most significant part in writing content; how do you know what people are searching for if you\u2019ve not done the research?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tonnes of wild tools out there that will help you find the keywords\/questions you need to be including in your content; here are a few that we use mostly:<\/span><\/p>\n<p>&#8211; <a href=\"https:\/\/seranking.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SE Ranking:<\/span><\/a><span style=\"font-weight: 400;\">\u00a0this tool provides a good summary of keywords you should be looking for, related terms and what pages are currently ranking for that particular keyword; this allows you to see what competitors you may be up against\u00a0<\/span><\/p>\n<p>&#8211; <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SEMrush:<\/span><\/a><span style=\"font-weight: 400;\">\u00a0this tool gives you extensive information for any keyword you put into the search bar; SEMrush tracks keywords every minute of every day, allowing you to have the most up-to-date information you require.\u00a0<\/span><\/p>\n<p>&#8211; <a href=\"https:\/\/ahrefs.com\/keywords-explorer\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs:<\/span><\/a><span style=\"font-weight: 400;\">\u00a0this gives you the best free keyword research tool overall with the Keyword explorer tool; you can search any keyword you choose and see its monthly volume, difficulty, and organic clickthrough rate<\/span><\/p>\n<ul>\n<li>&#8211; <a href=\"https:\/\/trends.google.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Trends:<\/span><\/a><span style=\"font-weight: 400;\">\u00a0this is a free tool that analyses Google searches to provide trending topics in real-time, identify seasonal peaks of interest, monitor competitors and more.<\/span><\/li>\n<\/ul>\n<p><strong>Once you\u2019ve chosen which tool to use, you\u2019re ready to hit the ground running with your keyword research.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When carrying out your keyword research, ensure that the search volume of chosen keywords is around 30 or higher; the search volume is per month, so the more searches, the better. Also, think about the types of keywords and why people may be searching for them. The four types of search intent include informational, navigational, transactional and commercial!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9870\" title=\"search-intent-graphic\" src=\"https:\/\/wild-pr.co.uk\/app\/uploads\/2023\/04\/4-Types-of-Search-Intent-300x192.jpg\" alt=\"The four types of search intent infopgraphic\" width=\"545\" height=\"349\" srcset=\"https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/4-Types-of-Search-Intent-300x192.jpg 300w, https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/4-Types-of-Search-Intent-1024x655.jpg 1024w, https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/4-Types-of-Search-Intent-768x491.jpg 768w, https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/4-Types-of-Search-Intent-1536x982.jpg 1536w, https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/4-Types-of-Search-Intent.jpg 2000w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Update your Metadata\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The next vital step is ensuring that your metadata is the best; this includes the H1 (header), title tag and meta description; this content will appear in the search results, known as the SERP (search engine results page).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9869 alignright\" src=\"https:\/\/wild-pr.co.uk\/app\/uploads\/2023\/04\/Screenshot-2023-04-04-at-12.16.56-300x143.png\" alt=\"Wild PR on-site SEO snippet on Google\" width=\"405\" height=\"193\" srcset=\"https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-04-at-12.16.56-300x143.png 300w, https:\/\/wild-pr.co.uk\/wp-content\/uploads\/2023\/04\/Screenshot-2023-04-04-at-12.16.56.png 345w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When writing metadata, the text needs to reflect what that page is about, whether it&#8217;s the homepage or a category page; it needs to have an exact description so the search engine and the viewer can see that the page is relevant to their search. What will happen if your meta description isn\u2019t relevant to the search? No clicks.\u00a0<\/span><\/p>\n<p><strong>Character counts for metadata<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Meta descriptions should be no more than 160 characters and no less than 50\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Meta titles should be around 50 &#8211; 75 characters.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Let\u2019s move on to optimising images!\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Adding images to your blog content and web pages makes the content more appealing to the user. Relevant images may even back up your message and improve your ranking within Google image searches, but only when ensuring technical support such as alt attributes are in place!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt text and titles strengthen the message for Google crawls and improve the accessibility of your website and content. But what is the difference between an alt tag and a title tag?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An alt tag gives an image a description that search engines and screen readers can see and hear. A title tag explains what the image is within the \u2018src\u2019 attribute.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t forget about the size of your image! Resizing your images may seem obvious, but more often than not, reducing the image file size is forgotten. Your image file size will impact your page&#8217;s speed. Slow page speed equals a high bounce rate, and who wants to wait around? Anything bigger than 20 megabytes in size can dramatically impact your website speed, so you are better using smaller images (up to 2 megabytes in size) in most cases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Don\u2019t forget internal linking\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Internal linking plays a HUGE part in how Google or any search engine bot crawls your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of internal linking like how you would use a bridge; for a bot to get from one place to another, it will need a bridge, which we all know as a link. Once that bridge isn\u2019t in place, the crawling will stop, and more bridges (links) result in more pages the bot can access!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing to remember when implementing internal linking on a page, a bot can only really crawl, on average, 100 links per page; most of us won\u2019t have pages that will require 100 links, but if you do, just be mindful of that.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Do you need to improve your on-site optimisation? Get in touch <\/span><a href=\"https:\/\/wild-pr.co.uk\/get-in-touch\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">, or email our SEO Manager, <\/span><a href=\"mailto:hollie@wild-pr.co.uk\"><span style=\"font-weight: 400;\">Hollie<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Contents: 1. Introduction\u00a0 2. Keyword research 3. Metadata 4. Optimising images 5. Alt &amp; title tags 6. Internal linking\u00a0 &nbsp; When optimising your web pages, there are plenty of things to consider and put into play.\u00a0 Optimising your pages to meet guidelines, rank for keywords, and get the organic traffic you\u2019ve been looking for can &hellip; <a href=\"https:\/\/wild-pr.co.uk\/optimise-on-site-content\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":9872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"1","beyondwords_project_id":"30017","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_style":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"7086081","beyondwords_hash":"4f58143be4d46d922e67caded9c4f0a3e67dd098","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[686],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-page SEO Checklist: How to optimise a page with Wild PR<\/title>\n<meta name=\"description\" content=\"Optimise your on-page SEO to meet guidelines &amp; 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