{"id":10213,"date":"2023-07-28T07:44:40","date_gmt":"2023-07-28T07:44:40","guid":{"rendered":"https:\/\/wild-pr.co.uk\/?p=10213"},"modified":"2023-07-28T07:44:40","modified_gmt":"2023-07-28T07:44:40","slug":"everything-you-need-to-know-about-tiktok-seo-in-2023","status":"publish","type":"post","link":"https:\/\/wild-pr.co.uk\/everything-you-need-to-know-about-tiktok-seo-in-2023\/","title":{"rendered":"Everything you need to know about TikTok SEO in 2023"},"content":{"rendered":"

From global brands to influencers, charities, celebrities, and everyday people, It\u2019s no shock that <\/span>TikTok <\/span><\/a>has become a force of nature when it comes to the must-have social media platforms – and with more than one billion active global users<\/span> spending an average of <\/span>95 minutes daily<\/span><\/a> on the app, <\/span>this platform isn’t just an entertaining platform anymore. It\u2019s much more than that.\u00a0<\/span><\/p>\n

Whether you are totally clued up on TikTok SEO or simply want to understand more, with the overall number of TikTok downloads having surpassed three billion – if you’re not getting your TikTok SEO on point, you’re missing a trick!\u00a0<\/span><\/p>\n

Not to panic, we\u2019ve created a guide explaining how it works, its most important factors and how to improve your current content:<\/span><\/p>\n

How does SEO work with TikTok<\/b><\/p>\n

You may be thinking, is TikTok technically a search engine? But in reality, it has become precisely that and more. So much so <\/span>40% of Gen Z<\/span><\/a> internet users now turn to TikTok to search instead of using Google. So how does TikTok SEO work in a similar way to<\/span> Google SEO<\/span><\/a>?<\/span><\/p>\n

TikTok SEO is the process of optimising your online video content to increase search visibility and rank higher in user searches. Essentially, this is the same process for optimising your website content for Google search and optimum ranking. You would use keywords and analytics to optimise the content on your website, and you can also use these tactics to help reach millions and rank for niche and popular searches on TikTok.<\/span><\/p>\n

TikTok vs Google<\/b><\/p>\n

Of course, Google still controls almost all of the search market share, with at least <\/span>two trillion searches<\/span><\/a> per year, and will likely continue to do so. So why have more and more internet users shifted to searching on TikTok instead? Ultimately, TikTok has mastered the art of algorithm, which continues to provide users with a highly personalised range of content, therefore, presenting more quickly-delivered, engaging and valuable content to individuals than Google does.<\/span><\/p>\n

Although TikTok has search engine qualities similar to Google, such as strategic keyword placement, and an enormous scope of information, <\/span>TikTok has mainly become a go-to for content displaying DIY tutorials, fashion and fitness tips, health advice, shopping and more. With this in mind, TikTok is an excellent platform for discovering upcoming and trending products and topics. However, due to misinformation yet to be penalised on the platform, users should remain cautious when consuming advice or information on TikTok.<\/span><\/p>\n

TikTok algorithm\u00a0<\/b><\/p>\n

TikTok\u2019s algorithm decides what to show users on their For You Page by analysing user interaction factors, including:<\/span><\/p>\n