UKcaravans4hire.com is the UK’s only online booking platform specifically targeting static caravan hire in the UK.

UKC4H

75

additional backlinks achieved

42m

reach on stargazing campaign

120+

pieces of press coverage

66

average domain authority for PR coverage

The Brief

In 2018/19 UKcaravans4hire.com welcomed 4 million visitors to the website, generated 400,000 enquiries and secured millions of pounds worth of bookings for over 5,000 owners who listed their caravans for hire on the site.

During the ongoing pandemic, we worked with UKcaravans4hire.com to build brand awareness, support search performance and enhance trust and authority within the travel industry.

Having supported the UKcaravans4hire.com in early 2020 with press office activity, we developed a full digital PR strategy based on an in-depth analysis of the travel industry and competitor activity. With the objectives in mind, we proposed a range of activities including ongoing press office support, data led PR campaigns and creation of bespoke onsite content with dedicated keywords in mind.

What we do for UKC4H

Strategy

PR & Digital PR

The Results

Through this activity we achieved over 120 pieces of press coverage and 75 links to the UKcaravans4hire.com domain, 67 of which were from Tier A (DA 50+) websites, helping to increase UKC4H’s domain authority by >10 places.

Coverage highlights from across this six month period include Metro, Camping Britain, Caravan Times, Daily Mirror.

Working with UKCaravans4Hire.com was particularly challenging due to the pandemic and ever-changing rules around lockdowns.

With some travel allowed in the UK, we sought to increase awareness of UKCaravans4Hire.com through digital PR campaigns, one example being “The best places to stargaze in the UK”.

This campaign coincided with a December meteor shower and was aimed at increasing bookings post-Christmas.

It achieved 42 pieces of coverage, and an overall reach of 42.3m. As a result, we saw visitors to the site quadruple in the days after Christmas.

We received national and regional coverage across print media on a regular basis and I was invited to comment as an expert in articles, plus had the opportunity to contribute to discussions on radio and TV.

Gareth Irving

Chief Executive Officer - ukcaravans4hire

Let's Talk

We'd love to hear about your WILD ambitions, and discuss how we can help you achieve them.

Send us a message