Go Shred offers onsite and offsite shredding and records management to businesses across the UK including the legal sector, financial sector, doctor surgeries, schools and hospitals.
97%
increase in website visibility
80+
referrals from press coverage
106+
pieces of press generating 51 link to website
136%
increase in new user visiting the website
The Brief
Go Shred brought Wild PR on board to support with PR between January and August 2021 after the brand achieved certification for ISO:9001 and the European Shredding standard BS EN:15713.
The initial aim of the activity was to get this news in front of as many potential B2B customers as possible on the M62 Corridor as well as further regional targets. We were also tasked with achieving brand mentions and backlinks from authoritative and relevant media outlets to improve Go Shred’s search performance.
Wild PR developed a full digital PR strategy in order to raise their profile, attract B2B customers and support business growth.
With the business goals in mind, we set objectives for the activity to achieve media coverage in relevant publications, improve organic search performance and building trust and authority in the sector.
The Results
Through a mixture of data-led campaigns, business profiling and advice-led press releases, over 68 pieces of coverage were achieved during the 3 month period, including 32 links built to the site (16 of which were from Tier A media titles). This resulted in a 7% increase in visibility to the Go Shred website and has achieved 80+ referrals from press coverage.
One of the most successful tactics for Go Shred was the development of data-led PR campaigns. The campaign was centred around a survey of Brits who were forced to work from home due to ongoing COVID-19 restrictions and was aimed at finding out how many were aware of how working outside the office could impact their GDPR duties. The national poll revealed some shocking statistics including that 66% of homeworkers were risking breaching GDPR fines by printing documents at home. The campaign was targetted at industry specific titles as well as HR and business publications where key target customers could engage with the brand. Stand out results include linking coverage from IT Pro Portal, Info Security Magazine, Tech Radar and London Loves Business.
A further 3-month campaign which focused on the three year anniversary of GDPR regulations being brought into action and top tips for business owners when it comes to shredding different types of business documents saw an additional 37 pieces of coverage, 19 links and 21 keyword improvements.
Overall, our campaign activity alongside a proactive and reactive press office function had a really positive impact on the online performance of the Go Shred website leading to a huge 136% increase in users visiting the website, a 136% jump in new users and a 144% uplift in sessions. Page views (+111%), organic traffic (+13%) and direct traffic (+4%) also benefitted from the press coverage and backlinks achieved. Our targetted link building approach to specific pages on the Go Shred website also proved successful with the brand what we do page seeing an uplift of 83% and services pages increasing by 62% over the period we worked with the organisation.
