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Based in Wakefield, BPI Auctions is an online asset disposal specialist who helps both businesses and individuals achieve corporate objectives ranging from environmental targets, space utilisation and cash flow generation.
Their bespoke disposal solutions enable them to offer support for businesses of all sizes and individuals. Clients benefit from their unrivalled turnaround times, free marketing strategy & specialist account managers within your market sector.
23%
increase in organic traffic to website
19%
increased in overall page views
73
pieces of press coverage
50+
keywords ranking in 1st position
The Brief
Wild PR was appointed by Yorkshire based online auction specialist, BPI Auctions, in January 2022 to raise the brand profile and online visibility.
We provided in-depth competitor and landscape research in order to develop a strategic PR strategy focusing on securing high authority linking coverage from key media verticals, and the creation of onsite content that will support both the UX of the website and the SEO objectives.
The Results
In just three months, we have increased monthly organic traffic by 23% and referral traffic by 9% through a mix of digital PR, press monitoring and SEO focused case studies and blog content.
So far, we have achieved 73 pieces of coverage including national, regional and industry publications such as Yorkshire Post, Daily Mail, The Guardian, MSN, Auction News, HR News, This is Money, The Manufacturer and many more!
The quality of traffic has also improved with average session duration increasing by 12.5% and page views by 19%. So far, we have seen over 860 page views across all published SEO optimised blog content.
We have seen some fantastic movements in keyword rankings with BPI auctions now ranking in top position on the first page of Google for the following keywords: ‘Auctions industrial’, ‘Engineering auctions’, ‘Catering auction’, ‘Industrial auctioneers’ and many more!
Multiple target keywords have also entered the first search results page on Google including ‘liquidation auctions uk’ and ‘industrial auction’.
Wild PR blew us away with their initial pitch and made my decision between them and another agency very easy. Since our first meeting in December 2021, the team have visited our HQ plenty of times with their infectious enthusiasm and enlightening ideas.
Wild not only took on our PR strategy, which was brand new to our business, but they made themselves an extension of our marketing team and our relationship gets stronger by the day. They listen to our requirements and aren’t afraid to put their own spin on our vision, which is exactly what we need!
The success we have seen in the short period of time we’ve been working together is amazing and keeps on giving. With our mixed sectors, it’s hard to focus on one message but Wild has enabled us to be featured in publications we could have only dreamed of and continue to succeed.
I look forward to the future and the Wild X BPI Auctions partnership.
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