Client: AYRE Event Solutions
AYRE Event Solutions is a creative events company specialising in Event Production, Virtual & Hybrid Events, Event Equipment Hire and Venue Support.
– 58 pieces of coverage
– 53 links built to site
– 225% increase in referral traffic
A key digital PR campaign for AYRE has been a data-led PR campaign that delved into what theme wedding Brits should choose based on their star signs. This campaign allowed us to focus on the domestic market for AYRE and their wedding services. We were able to highlight each product and service they can offer for a wedding within one campaign.
We saw that there had been a huge 7,200% increase in interest for ‘zodiac weddings’ in the past 12 months and so we created a dedicated campaign to target high-priority keywords for the brand, as well as achieving brand mentions and backlinks from high authority publications.
Key components for the campaign include conducting desk research, drafting a bespoke press release, developing a keyword-driven supporting blog post and creating a unique media list focusing on national, lifestyle, wedding specific and regional media titles.
We worked with an astrology expert for the campaign who provided us with a detailed breakdown of which wedding themes would best suit each star sign. We then bolstered this with expert commentary from AYRE on what wedding features would help couples nail their destined theme.
The campaign was a huge success and achieved a total of 58 pieces of coverage, 53 of which included followed links back to the AYRE Event Solutions website. Coverage highlights include followed link from HELLO! Magazine, County Wedding Magazine, Yorkshire Evening Post and Your London Wedding.
Overall, the campaign secured high-quality brand mentions and backlinks from lifestyle, industry-specific and regional publications and led to a huge 225% increase in referral traffic since the campaign launched.
Want to find out more about our work with AYRE? Take a look at our full case study here