Why is parody marketing so effective?

Everybody loves a good parody ad or marketing campaign. Recent viral campaigns include memorable parodies such as Lidl’s revamp of the John Lewis ad featuring Elton John and the recent Paddy Power and Huddersfield Town AFC collaboration. All of these campaigns have gone viral, but why? Humour goes a long way in marketing and advertising, … Continued

What impact will Instagram’s invisible likes have on users?

Instagram has recently announced a trial period of hiding like counts on posts. Currently visible, the count tallies up of the number of likes and comments on a post, which is thought to contribute to feelings of low self-esteem in young people. The trial period is to be rolled out in countries including Australia, Japan, … Continued

Wild PR launches Huddersfield Business Week

Lindley-based marketing and PR agency Wild PR have announced plans to organise and promote a Huddersfield Business Week. The week will take place from Monday 30th September until Friday 4th October and will see local businesses host workshops and seminars across the town. The aim of the week is for Huddersfield businesses to showcase all … Continued

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