Just how important is storytelling in marketing? One of the key elements of a content marketing strategy is storytelling. A powerful component of a brand’s toolkit, storytelling in marketing can be used to effectively capture potential consumers at the perfect moment within the buying journey. Regardless of age, people respond to tales and anecdotes. At … Continued
Driving sales using social media is something that brands and businesses have been doing for years and with all main social networking sites such as Twitter, Facebook and Instagram providing an easy and free platform to do so, you would be crazy if you weren’t utilising them. Almost all sectors can take a change in … Continued
It’s that time of year again. The last batch of pumpkin soup was eaten last week and the bonfires seem to have only just burnt out, we blink and all things Christmas appear! Whilst the Christmas songs in the supermarket might be a little too much, there is one thing none of us mind indulging … Continued
Last Thursday we attended the Educated Yorkshire event at Elland Road, Leeds and set out to get to the bottom of what comms challenges schools are regularly faced with. Armed with our ‘Top 3 Comms Challenges’ white board, we asked attendees at the event to write down three communication issues that they regularly come across … Continued
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